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Welcoming Izzy to Disruptive Soul
- Bo Matthews
- Nov 3
- 2 min read
Two years ago, I started Disruptive Soul as a small consulting and marketing venture — helping artists, brands, and creators tell their stories better. It’s been growing, evolving, and taking on a life of its own.
And now… it’s time to take it up a notch.
I’ve said this for a while: if you want to get really good at social media, hire a 22-year-old.
Well, I’m not hiring anyone — I’m just getting out of her way.
Our daughter Izzy, 22, has been winning at every turn. She graduated from MTSU (in just three years!) with a degree in Digital Marketing. Straight out of college, she landed at one of Nashville’s top marketing agencies working with some of the biggest names in country music. Behind the scenes, she’s managed accounts with millions of followers — overseeing creative, campaigns, video shoots, and social content strategies that actually move the needle.
She’s learned what works (and what doesn’t), how to play the algorithm instead of chasing it, and how to create content that feels real, not forced. She’s good. Really good.
This month, Izzy made the leap to start her own business — and I’m thrilled to officially welcome her under the Disruptive Soul brand.
Her roster is already growing fast. She specializes in helping artists and personalities who aren’t natural-born influencers — the ones who’d rather make art than chase trends. She gets how to make social media work for them, not the other way around. Her approach is always on-brand, authentic, and never cringe.
The truth is, artists didn’t used to have to do all this. Michael Jackson wasn’t posting on Instagram. Billy Joel didn’t have a TikTok account. The DNA of artistry hasn’t changed — but the game has.
And Izzy? She understands the new game better than anyone I know.
So, welcome, Izzy — to Disruptive Soul.If you’re an artist, brand, or personality who needs real help with social media… reach out.
Or better yet — hire a 22-year-old.
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